Showing posts with label Planet Waves. Show all posts
Showing posts with label Planet Waves. Show all posts

Sunday, June 26, 2011

NS Design’s Instruments Electrify the Classroom

Hi all -
The following article appeared on the NS Design Blog recently. I thought I would share it with you today.

Music educators across the country are discovering that electric stringed instruments offer a new, powerful way to engage young musicians. As the string education community has begun to embrace what it terms “alternative styles”—including jazz, rock, and many kinds of fiddling and world music—electric string instruments are attracting attention for their ability to play amplified without feedback, and their ability to incorporate electronic effects.

Teachers at the forefront of electric string education are quick to point out that the advantages of the instruments extend beyond performance settings. Amplification gives some students a new sense of empowerment, and for many, it clarifies the challenges they face with their playing technique. The process of creating and refining sound electronically requires students to think about aspects of music they would not need to consider with an acoustic instrument—a valuable means of engaging a generation already steeped in technology.

NS Design recently interviewed four different players, including educators who use electric instruments in their classrooms, as well as performers who use electrics to attract new audiences to the possibilities of stringed instruments in general. We are proud to work with these musicians, and we hope that sharing their perspectives will inspire other teachers and students to new musical endeavors.


New possibilities

For Scott Laird, who is Instructor of Music at the North Carolina School for Science and Math in Durham, NC, technology serves both as a pedagogical tool and as a focus of instruction, and NS Design’s instruments are a centerpiece of the classroom. Laird’s performance career has revolved around the electric violin and the technology associated with it. As an educator, he champions a “blended curriculum” of classroom instruction reinforced by online resources, such as D’Addario’s Web site The Lesson Room, to which he has contributed several videos. In his classroom, Laird says, electric instruments serve the dual purpose of facilitating performances that would not be possible with their acoustic counterparts, and engaging students in a more complex understanding of music.

Laird says that overcoming the amplification barrier is the biggest practical advantage to incorporating electric strings in an educational setting. In so doing, educators can remove the restrictions that often keep string students from trying jazz, rock, and other amplified genres.

“From a performance standpoint, it completely opens up what you can do with a bowed instrument because volume is no longer a limiting factor,” Laird said recently in an interview. “The great violinist in your school can play with the jazz ensemble.” In addition, NS instruments’ precise tone and volume controls of offer practical advantages in orchestrating student performances. “We use the NXT Bass to accompany the wind ensemble,” he said. “It lets us get just the right amount of volume and a really warm tone.”

But besides expanding performance options, Laird explains that electric instruments make students think about music in new ways. The precise control NS instruments offer over their output signal—and their ability to use electronic effects—requires students to plan and analyze the sounds they wish to create.

“Electric instruments ask students to think about tone quality as it relates to an adjustment knob, a reverb tail, a delay. These are questions that traditional string students normally don’t have to answer,” Laird said. “One of the main things teachers are called upon to do is encourage students to step out of their comfort zones.”

Scott Laird also sees an improvement in his students’ musicianship as a result of electric instruments’ tonality and interface abilities. “When you’re amplified, your mistakes do not get covered up,” he said. “Your inconsistencies from a technique standpoint are obvious. Kids can plug an electric violin straight into a laptop and record themselves playing a Bach Partita, and hear the subtle inconsistencies in their bow technique and intonation.”

Yvette Devereaux, a Los Angeles-based violinist, conductor, composer and educator, who performs on an NS CR-5, attributes a similar advantage to the electric violin. But she says that, in addition to offering students a clearer technical picture of their playing, electric violins empower students on an emotional level. As a teacher of younger students, Devereaux has a first-hand view of how playing amplified can help students overcome their insecurities.

“When a student tries an electric violin plugged into an amp, you get instant gratification,” she said. “Students hear all these undertones and overtones that they can’t get right away on an acoustic violin. The violin becomes not just a violin anymore.” Playing amplified also allows some students to understand their playing in a wider musical context. “Right away they feel like they’re part of a current situation,” she said. “They say, ‘oh wow, I can play this anywhere!’”


Inspiring from the Stage

Outside the classroom, a number of performers and organizations have used NS instruments to reach out to young audiences in performance settings. One such group, the Los Angeles-based Elevation Orchestra, is an ensemble that includes 17 string players (including several NS players) as well as a rhythm section of bass, drums, and keyboards. Targeting underserved urban audiences, the group strives to expand its listeners’ musical palates by applying classical string instrumentation to contemporary, pop-inspired compositions.

“The elevation orchestra was created to let everybody know that string instruments are not just for classical music, but are actually behind a lot of the big groups in pop music that you hear today,” said Ryan Cross, the group’s founder. “NS instruments help us kick that goal.”

The group has commissioned work from arrangers who have written for Michael Jackson, Alicia Keys, Earth Wind and Fire, and Stevie Wonder, among others. Cross and members Chris and Adrienne Woods performed at NS Design’s exhibit at the 2011 Winter NAMM Show in Anaheim, California—one of three annual international trade shows for music products, and the largest of its kind in the U.S.

NS Design has also worked with motivated performers to make instruments available for special events with significant educational impact. In 2010, the company loaned a quartet of instruments to the Colorado Symphony for a performance of George Crumb’s piece “Black Angels” at the Denver School of the Arts. Violinist Erik Peterson organized the performance and, with help from NS endorser Dr. Gregory T. S. Walker, arranged to let students try the instruments hands-on. Peterson said that the experience revealed the value of pursuing approaches to string education that might have seemed radical even in the recent past.

“To have that exposure was very good for them,” he said. “They were excited to hear the piece and excited to try the instruments. We can’t just approach string instruments in the way they were approached a hundred years ago. There are musicians and audiences for all different types of music.”


Catch the WAV

As part of an initiative to encourage the adoption of electric stringed instruments, NS Design has launched a pilot program, called “Catch the WAV”, to make its four-string WAV Series electric violin available through participating retailers at a special pricing to schools and educators. Educators who are interested in taking advantage of this program should contact their local NS Design dealer for assistance in finding a dealer contact. (To find a participating dealer, contact sales@thinkns.com .)

Wednesday, September 23, 2009

Trip to D'Addario in Farmingdale


Hey everyone!
I am sorry it has been so long since my last post. I have been swamped with the organizational details of my Charity Bike Ride for the National MS Society, "Tour de Teacher" in Durham, NC. The event was a huge success and I will post more info about that event in the days to come.

Today, however, I want to tell you a bit about my recent trip to the D'Addario factory and headquarters in Farmingdale, NY. I headed up there with three goals for the trip: film a bunch of video content for the D'Addario website, take photos for a new set of classroom posters, and serve as guest speaker for the Nassau County Music Educators beginning of year dinner.

We definitely accomplished all of our goals while there. We managed to film a ton of educational videos on both bowed electric string instruments and effects processing and more traditional violin pedagogy that should be helpful to students and teachers, alike. We also got a great start of the photos for these posters. One will be focusing on bow hold and bowing terms and the other will be a fun look at the "Geometry of playing the violin." Finally, the dinner was a wonderful event and it was a pleasure to meet the good folks that are teaching music in Nassau County , Long Island. I was particularly please to meet Martha Boonshaft, wife of Hoffstra Music Professor, noted speaker in the field of Music Ed., and friend, Peter Boonshaft. I think my remarks were well-received and it was a real pleasure to be there.

All of that being said, the part of my trip that will probably remain with me the longest had nothing to do with any of my goals for going. My friend and host, Rob Polan, gave me an extensive tour of the facility and it was really enlightening. First of all, I was struck by the sheer number of employees at D'Addario. Sure, there were business offices like any office building. But it was the folks on the manufacturing line that really struck me. In a down economy, this group was moving fast. They were clearly happy and motivated, pleased to be working for a wonderful employer that cares about quality, efficiency, and the employees. I was struck by the level of artisanship of the ladies that were "silking" the violin strings. (Yes - it is done by hand, folks!) I was struck by the skill and speed of the people running the string winding machines, sometimes creating 3 strings simultaneously. The engineering and efficiency of the plant is simply stunning. (For my students that are considering engineering as a career, this should be a required tour. It was fantastic to see these machines that are made, right there in the plant, to suit the specific needs of the individual products. It was simply stunning from start to finish. I was struck by the number of people that were working, the volume of strings being produced, the high tech engineering that went into the production, and the general spirit of the workforce. Very cool. It made me totally proud to be associated with the D'Addario Company and I appreciate them in an entirely new way today. I have always been proud to be associated with the strings. Now, I am equally proud to be associated with the business model from top to bottom.

One thing that Rob pointed out during the tour is that D'Addario is always looking to be more efficient and has recently adopted a model called "Lean Manufacturing." The idea is that you carefully explore the efficiency of movement on the floor of the manufacturing facility and place workers and machines in the optimum environment for efficient work-flow. I couldn't help but to think that the education community has to do a bit of that, too. We really need to rethink the way that we are delivering information to our students. Are we really using our class-time efficiently? Is the old classroom model still the best classroom model for education as we move further into the 21st century. I truly believe that we must increase of efficiency of content delivery in our classroom. Which, brings me around to one of my original goals for the trip: video content for the web. D'Addario's goal is to provide video content on their website that will make string education more efficient. Students can go to the web to get solid string instruction and content. Then, when they go to school, the teacher can focus on the students individual needs. The teacher becomes the tutor, mentoring the students, rather than repeating content that can be efficiently delivered on the web. Will video content ever replace the teacher? Certainly not. But, when effectively used, teachers can focus on the true task at hand, the individual needs of the student, not repeated content delivery. For more information on this concept, I recommend that you check out an enlightening book about efficiency of content delivery in the 21st century entitled "Disrupting Class," by Clayton Christensen.

For now, thanks to all of the good folks at D'Addario for making me feel so at home for the past 2 days.

I am sure there will be much more to come on this topic.

Peace.
Scott